Branded Rubik's Cubes - Solving the Marketing Puzzle

Rubik's Cube has a revamped line of official puzzles and associated merchandise, and they're giving you the opportunity to add your branding to their classic design. These new products are made from eco-friendly recycled plastic and are bespoke printed with your full-colour artwork. So read on to find out how you can twist and turn your marketing strategy using the power of promotional Rubik's Cubes!

The World's Best-Selling Puzzle Toy

Invented in 1974 by Hungarian genius Ernő Rubik, the iconic cube hit the market in 1980 and has gone on to sell roughly 450 million units since. Though it's often associated with the eighties when it first dominated the toy scene, the influence of this toy has never gone away. There's a dedicated global community of fans who regularly meet up for international competitions, and the "speed cubers" who race to solve the puzzle have pushed the current world record down to an astounding 3.13 seconds. Meanwhile a smaller but equally dedicated group of robotics researchers have pushed the robot speed cubing record down to 0.38 seconds. As it approaches its 50th birthday the Rubik's Cube remains an enduring symbol of intellectual challenge and fun.

The Ultimate Stress-Bustin' Fidget Toy

The Rubik's Cube is a great brain trainer for old and young alike, but it can also double as an effective stress and anxiety reliever. Its tactile nature offers a soothing sensory experience, allowing many people to find calmness and focus as they gradually turn chaos into order, one twist a time! That's why it makes a desirable desk accessory or executive toy, and if your business has public waiting areas then a branded Rubik's cube left out for customers could be a welcome distraction.

Customising a Design Classic

The original design with its bright, primary colours has become a symbol of eighties revival and retro cool. Now you can add your own artwork onto those iconic stickers with a high-definition full-colour digital print. Moreover that fiendishly clever twisting mechanism allows for some unique branding opportunities via the mixing and matching of the images printed on each side.

Here's a round-up of the various products we're currently offering:

Classic Cubes...

Promotional Rubik's Cube 3x3 (57mm)
These are the official standard-sized 3x3 cube that can be personalised with your artwork on all 6 faces. As an option we can also supply bespoke packaging and/or a clear plastic display stand to show off your branded cube to maximum effect.

Promotional Rubik's Cube 3x3 (57mm) Express
This is the express delivery version of the official standard cube - it's assembled from existing UK stock, allowing shorter lead times and lower minimum order quantity. The only downside is that they can only be custom printed on 1 of the cube's 6 faces, leaving the other five faces as the standard colours (yellow, red, blue, orange, and green). According to surveys only 1 in 20 people can fully solve their Rubik's Cube, whereas almost any beginner can solve a single side, so maybe having just one printable face is no problem after all!

Compact Cubes...

Promotional Rubik's Cube 3x3 Mini (34mm)
This cube offers the same level of challenge as the standard cube but in a smaller package (34 mm a side compared to the standard 57 mm). It's small enough to easily slip into your pocket and as an optional extra we can supply it fitted on a chain turning it into a fun and chunky promotional keyring.

Casual Cubes...

There are people in this world who find the standard 3x3 Rubik's cube a bit too challenging. Maybe trying to get their head around the 43 quintillion permutations actually feels like it's adding more stress to their lives and not bustin' that stress at all. For those people we're offering these simpler variants of the puzzle. The following are a good deal easier to solve and if you have to resort to peeling off and resticking all the stickers then it's a lot quicker...

Promotional Rubik's Cube 2x2 (57mm)
This is the same size as the standard cube but simplified to a 2x2 grid set up - there's less than half a million permutations for this one which obviously makes it comparatively easy-peasy. Plus it's actually got a slightly higher coverage of printable sticker on each face, which is a bonus for marketing purposes and also gives you a valid excuse for choosing this one over the harder puzzle...

Promotional Rubik's Edge (57mm)
This is one is a lot simpler to solve, even for people who are new to cubing, but it still offers two sides (plus the outer edge) for custom branding.

Cubical Cubes

The following items aren't puzzles but useful merchandise items that borrow that same instantly recognisable Rubik's design motif. They all incorporate some of the twisting functionality of the puzzle too, which again provides some interesting creative opportunities with the mixing up of the branded imagery you print on each face.

Promotional Rubik's Pen Pot
Looks like the classic puzzle but slightly larger to accommodate all your stationery. Horizontally twistable for extra fidget appeal!

Promotional Rubik's Bluetooth Speaker
A wireless portable speaker incorporated into the same scaled-up cube. Offers 5 printable faces.

Promotional Rubik's Pen
The three "cubelets" on the lid form a locking mechanism - the lid stays locked until the faces are correctly aligned.
 

Browse our collection

The Rubik's Cube is a fun, interactive item with huge brand recognition. If you think you can use one of these products to boost your message then click on the links below to find out more...